Up until just a few days ago, Nvidia's 3DTV Play software was only available for 3D Vision customers. Now it's being offered as a standalone product, Nvidia announced in a blog post.

If you have the right pieces in place -- a notebook or PC equipped with a GeForce GPU and an HDMI 1.4 3D television -- the 3DTV Play software allows you to game in 3D on your TV, watch Blu-ray 3D movies, view 3D photos, and view 3D videos on your large screen HDTV.

3DTV Play has been certified to work with a plethora of television models and home theater receivers (you can view the entire list here) and is available from the Nvidia Store for $40.

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